When I first joined Lovepop it quickly became apparent that we needed to reimagine how we did product and lifestyle photography. Lovepop was using a photography vendor to shoot all of the photography but it lacked brand vision and consistency. Once we had our photographer onboarded and a studio space carved out, we begin the process of overhauling all of the brand visuals.
Here is the result of the evolution of that work.
And here is where it started.
The individual product shots had too much clutter that took away from the beauty and intricacy of the card sculptures. There was no consistency in setup or lighting. The lifestyle photography felt staged and lacked genuine excitement. Overall, the imagery seemed uninspired, dated, and unrefined which was the opposite of the brand vision I was building with the co-founders.
