Brand DEVELOPMENT:
At Devoted Health, I led the development of a cohesive family of brands—Devoted corporate, Devoted Health, Devoted Medical, and Orinoco—each with distinct identities connected through shared color and design language. I also partnered with the CMO to create a comprehensive brand book that captured everything from visual elements to voice and tone. This foundation ensured consistent, authentic storytelling across all touchpoints, reinforcing our mission and values throughout the organization.
Direct mail: Prospect
I led the development of a multi-touch direct mail program designed to guide prospective consumers through their healthcare decision-making journey. Each piece provided clear, timely, and helpful information—empowering people to make confident, informed choices about their coverage.
Direct mail: member
For new members, we extended the program into the onboarding experience—delivering thoughtful, easy-to-follow communications that helped them understand their benefits and get the most from their plan from day one.
sales Enablement
At Devoted Health, we developed hundreds of customizable marketing materials for field sales agents and brokers—available through an easy-to-use online storefront. These resources were tailored to specific plan types and benefits, giving agents the tools they needed for prospect events and one-on-one consultations. Each piece allowed for personalized contact info while maintaining the integrity of the Devoted Health brand, with clear, accessible language.
Provider Welcome & awareness
We built consistent, thoughtful communication strategies to welcome new providers to the Devoted Health family and keep existing partners informed as plans evolved year over year. Beyond educational materials that clearly outlined benefit updates and key changes, we added moments of surprise and delight—like free Devoted Health swag and a curated catalog of office-friendly items they could order at no cost. This approach fostered a sense of partnership, keeping providers engaged and connected to the brand in a way that was both compliant and genuinely appreciated.
Organic social: instagram & Facebook
We used social media as a direct line to connect with both current members and prospects, offering valuable tips and tricks about their benefits or living a healthy life, showcasing inspiring member stories, and sharing content that made them feel seen and cared for. By creating a space where members could engage with us, ask questions, and learn more about their healthcare options, we fostered a sense of community and trust. Our goal was to ensure that everyone felt supported, informed, and valued throughout their healthcare journey.
