At Vistaprint, I art directed a large team of designers and art directors to create templates for Vistaprint’s core product lines, ensuring designs aligned with industry trends and customer needs. I conducted extensive research across various categories to identify emerging design trends, leading to the development of branding collateral, marketing materials, logos, electronic products, invitations, and stationery. Additionally, I played a key role in supporting the launch of Vistaprint’s first brick-and-mortar storefront in Toronto, providing expertise, recommendations, and assets to ensure its success. Here’s a look at that work.
TV Commercial
"The Postcard"
I contributed to the creative execution of the brand and marketing materials featured in the commercial by designing all the branding and printed collateral. I crafted two distinct branding packages that showcased the evolution of "Barrett and Son," capturing the transition from a classic to a modernized look over the years.
Product Design
Business Identity
Here’s a look at some of the "Business Identity" sets I designed, where each piece was carefully crafted to work together as a cohesive suite. From business cards to brochures, these materials helped businesses create a professional and consistent brand presence with ease. Below are a few examples that showcase how we made branding simple and impactful for every customer.
Stationery Design
Invitations & Stationery
I designed a wide range of invitations and stationery, from elegant wedding invites to festive holiday cards. Each design was hand-lettered and illustrated, drawing inspiration from the latest trends in the stationery world. The goal was to create memorable, personalized pieces that helped people celebrate life’s special moments with a touch of artistry and charm.
Vistaprint Studio
Vistaprint Studio, Vistaprint's first-ever brick-and-mortar storefront in Toronto, was an exciting project I was brought onto thanks to my retail design background. My journey began with merchandising the promotional products and apparel section of the store, but as the project evolved, I took on the challenge of designing the actual products that would be featured throughout the space—and figuring out how to display them in a way that was both functional and visually striking. On May 31st, I traveled to Toronto with a small team of designers and project managers to set up the store, and by June 9th, Vistaprint Studio officially opened its doors, marking a new chapter for the brand.
