An ex-colleague reached out to me as he was launching his new startup, Dwellful, and I had the opportunity to create the brand identity from the ground up. This included designing the logo, color palette, fonts, and photography style, as well as crafting a comprehensive style guide. I continued to work with the team on a contract basis, creating both print and digital marketing materials. Below is a collection of the work that helped shape Dwellful's visual identity and marketing presence.
Brand development
Style Guide
Creating the style guide for Dwellful was a crucial step in ensuring consistency as the brand began to take shape. I carefully crafted a comprehensive guide that included all the essential elements—logo usage, color palette, typography, photography style, and more—so that every aspect of the brand would be cohesive across various touchpoints.
logo
The logo development for Dwellful was an exciting process that involved multiple rounds of exploration to ensure we captured the essence of the brand. After several iterations, we landed on the perfect design that reflects Dwellful's mission of comfort and simplicity. Here are some of the many logos created in the process.
Paid ads
I also helped create templates for Dwellful’s display ads, making it easy for the team to manage their own campaigns without in-house design support. These templates were designed to be flexible and user-friendly, allowing them to maintain brand consistency while efficiently creating ads on their own as the business grew.
Direct Mail
I continued to support Dwellful with print marketing by designing a series of postcards that helped reinforce the brand’s message and connect with their audience. These postcards were crafted to be visually engaging, aligning with the brand’s identity while delivering key information in a memorable way.
